Most people associate the term “email marketing” with spam, and thus aren’t very sympathetic to the idea. It is your job to create an entertaining, informative and effective email campaign that people will look forward to being part of and patronize the business of. Read the article below for some great methods that you can apply today.
Any content you intend on emailing out should be proofread and edited. Every single email and newsletter must be perfect. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Test links that you include in your email to be sure they are working.
In order to increase your customers’ excitement when it comes to receiving emails, you should try providing special discounts and give limited-time promotions with your newsletters. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
Consistency is important. Your emails should use the same logo and colors. Make sure that the font you use is readable. Soon, your readers will recognize the emails you send out and look forward to reading them. Familiarity is extremely important in any business, especially email marketing.
Only send email to customers after they have agreed to receive your mailings. Unwanted emails are normally seen as spam and they will be deleted. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Do not generally waste your time, or resources, sending out important email marketing around major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. There are some exceptions. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Have a look at some examples of spam so that you will be aware of what to avoid doing. Sign up for a free email account, post your new address around the web, and watch the spam roll in. See what those emails are doing wrong and then change your strategy. Avoiding tactics that spammers use will increase your reputation and your credibility.
Understand that after every day, your email subscribers have a greater chance of reading your emails with smartphones or other types of mobile devices. You’ll have much less screen area to work with on these types of devices. Find out more about the limitations that come with these devices, and be sure that the emails will be able to be read on all screens.
It is important to think about who your audience is as you take the information that you have found here and translate it into a successful campaign. Consider what will appeal to them visually. What information would they like to read? Find ways to turn these thoughts into valuable sales opportunities. The article you just read gave you some great info to get you started.